The use of virtual reality has been a hot topic for the past few years, and we are beginning to see fast growth in the immersive space. The common thread illustrates "cool & fun" uses for 360° Virtual content. However the Yellow Elephant in the room for many CEO's is "what is the real benefit ?" Company leaders want to know how does virtual reality help cut cost, and increase sales. "Where is the money ?"
Compared to the traditional methods of marketing and business development, through print and visual (2D). Virtual reality presents itself as a versatile tool, that once implemented forms a new bridge between understanding (knowledge) and practical application (psychological behaviour). This bridge can now be crossed more readily between company and customer, or workforce and organisation.