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the new world of marketing #ar

#creativity #ar

Target tracking enables creators to anchor AR-experiences to real world surfaces.

Though we are in a chaotic climate, with much uncertainty, myself and my team have taken affirmative action to move full steam ahead. Creativity can never be stopped, so why should we.

Over the last year, quite some time before the Covid-19 crisis, myself and the Guanxi team had been coming to terms with Spark AR and its capabilities. If you are familiar with social media, you would have most likely came across a variety of the filters that are on offer. In it's early stages, from a creative perspective it came across as a fun gimmick, with what may seem as not much value.

However the more we have been working with AR, we are quite clearly understanding the value it holds, and how this new innovation has broadened beneficial scope for many marketers, business owners and artists.